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Building a Common Yearning for the Vast and Endless Sea

A talk by Daniel Zacarias
Co-Founder, career.pm

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About this talk

💡 WHAT WILL YOU LEARN?

1. Why it’s important (and how) to engage internal stakeholders Communicate clearly and persuasively, and align towards a common mission and vision.

2. We build tech products, but usually the hard part is not the tech, but the people. Different teams with different agendas, “irrational" decision-making, feature requests coming out of nowhere, lack of strategic direction. If you’ve read this far, you know the drill.

3. “Unpack” these problems and share battle-tested tools that have helped me in my work as a PM and consultant, and that I hope are useful to you as well. There are hard limits into what we can fix as PMs in a broader organization, but there’s also a lot we can do (and should be aware of) to drastically cut down on stakeholder alignment challenges.

4. Tools to help you A framework to manage your internal stakeholders and communications strategically and 4 tools to help you communicate more clearly (and persuasively)

5. And many more strategies Such as techniques to help a group reach consensus without (much) discussion and approaches to gradually lead stakeholders to think about problems first, instead of features (solutions).

😊 WHO SHOULD ATTEND?

This Masterclass is designed for Product Managers working at B2B organizations where there’s a need to interact with multiple functional areas outside of the core product team (e.g. Execs, Marketing, Sales, Support, etc.)

⭐ ABOUT THE INSTRUCTOR:

Moved from developing products to developing Product Managers. Much more interested in the human side of product development than the technology. Co-founder at career.pm, a personalized learning platform and community for PMs.

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